The task of the mass media is to inform the public and to convey public opinion to decision-makers. In addition, they help shape opinion through control and criticism. Because of media, iPhone iCloud unlock service has reached countless people.
Why do you need media?
A look at the media landscape shows a colorful picture: the offers range from the daily news to the spread of gossip. What is produced is what can be sold on the market. The content of the media is not determined by the state, but ultimately by the audience, because in the long term only what is sold is produced. Everyone can decide for themselves what they read, hear or see. He can find out about current events but doesn’t have to. Instead, he can also watch entertainment programs or switch to music videos.
The media fulfill their “public function” by participating in the free, individual, and public opinion-forming by collecting and disseminating news and information on matters of general importance that each individual needs to find their way around society. The “programming mandate” for public broadcasters is particularly comprehensive.
Media and democracy
The core of the public task is the participation of the media in the formation of political opinion. For the sake of this task, free media are an indispensable part of every free democracy. The functioning of a democracy in which all state authority comes from the people, assumes that its members have the information they need to be able to form their own opinion on all political issues in a rational way. Most of this information can only be obtained from the media.
Their task is therefore primarily to obtain, select and compile the necessary information and, if necessary, to comment critically, so that the audience understands it and can form its own opinion. In this way, the media also establish a connection between the people and their elected representatives. Parliamentarians and the government find out, not least from the media, what the people think and want, and the people learn what parliament and government plan and do. After all, the media exercise a control function over those in power by also disseminating information that they would have liked to keep secret and by taking a critical stance on this information.