More and more internet users spend a large part of their online time on social media sites. Either to establish networks or simply to get deutsche bahn information. Information is an essential part of the internet and so is of social media. It is undisputed that more and more people get more and more information via social sites.
Social Media Marketing: Opportunities and Risks for deutsche bahn business
Through social media, companies are able to reduce the distance to their customers. They have the opportunity to receive information from their customers. They can use it, for example, to improve products and services and to be able to predict what needs customers will have in the future. In addition, companies gain additional platforms through social networks to strengthen brand awareness.
Despite the opportunities that arise from its use, some companies continue to reject social networks. They tend to be more reserved when using social networks. This is due, among other things, to the fact that companies often do not know the appropriate social network for their own presence. Also, many companies are often not clear on how to behave in social networks in cases of criticism from customers.
Social media networks for deutsche bahn
Companies don’t have to use every network. Here it is important to focus on the target group and to orientate yourself towards your own benefit.
WhatsApp is also way ahead with messengers. WhatsApp offers companies an additional opportunity to address a large group of customers. Due to its widespread use and mainly mobile use, the service is ideally suited to distributing contributions to as many users as possible in a short period of time.
The emerging platforms Instagram and Snapchat are particularly interesting when companies want to keep up with the times in social media communication and target younger generations. Instagram has more than 400 million users monthly and more than 80 million photos published per day. 53% of Instagram users are between 18 and 29 years old. 25 percent between 30 and 49 years and 11 percent of users are in an age range of 50 to 64 years. On Snapchat, 400 million “snaps” are sent every day. The platform is particularly popular with students.